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Proactive dermatology group

Setting the Standard for
Modern Dermatology Care

 

About

PDG, or Proactive Dermatology Group, is a dermatology practice management group. We provide services to dermatology offices to make physicians’ lives easier.  We take on the management of the administrative, billing, compliance, payments, technology and other back-office functions so our dermatologists can focus on patient care.

We are partnering with existing dermatology practices across the country – with doctors that take pride in being the best at what they do and in providing unparalleled care to their patients. We believe that there is power in building a community of leading physicians, and that if we take outstanding care of our doctors, they can focus more of their energy on caring for patients. By leveraging cutting-edge technology and economies of scale, we believe that we can dramatically reduce the cost and burden of managing dermatology practices today. 

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Why Partner with Us

At PDG, we focus on eliminating the burden of day-to-day office administration for our highly skilled dermatologists, building cutting-edge technology and promoting industry best practices. 

We are seeking to partner with dermatology practices across the United States. 

We are seeking true partners that want to join us and help become the standard for modern dermatology practice across the United States.

OUR VALUES

How we achieve our goals is as important to us as what we achieve.  We are deeply committed to achieving our results with integrity and in accordance with these values: 

  • Empathy:  We work diligently to ensure that all our actions are guided by an understanding of the needs, values, and aspirations of our physicians, healthcare provider partners, and patients.

  • Respect:  We honor the professionalism, competency and autonomy of all our healthcare providers and partners in addition to the dignity and rights of our patients.

  • Service:  We will do all we can to ensure the success of our partners so they can provide the highest quality of care for their patients and their communities. 

  • Learning:  We are dedicated to continuous learning and improvement, and driven by humility and the desire to perform better each day.

  • Accountability:  We hold ourselves responsible for developing a great workplace for everyone and providing unparalleled care to our patients.

  • Excellence: We are committed to excellence in all that we do and will set the standard for best in class modern dermatological care.

We exist to Serve our Partners

PDG has a combined 75+ years of dermatology practice leadership experience. We understand what it takes to fully enable our partner physicians and associates so they can focus on setting the standard in dermatology care and improving patient outcomes.  Our vision is backed by the strongest technology stack and workflow best practices in the industry. From our industry leading helpdesk to specialized billing software and patient engagement strategies, PDG outshines the competition for a better patient experience. We are committed to continuous investment in our people and practices to reduce the administrative burden and allow our professionals more time to care for patients.  

Additional differentiators

  • Fully funded, enduring capital to achieve long term growth strategy

  • Physician equity arrangements and benefit packages

  • Unified digital marketing with reputation management 

  • Proprietary, real-time practice analytics providing actionable intelligence

  • Call center and online marketplace with inventory controls

  • A proven compliance program to stay ahead of ever changing regulations

  • Cutting edge cosmetic offerings for patients and training for providers


RESOURCES

Learn more about how to manage your practice through this Covid-19 outbreak.

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Leadership Team

Keith Knutsson
Chief Executive Officer

Gary Cantrell
Chief Technology Officer


Keith Knutsson
Founder | Chief Executive Officer

Keith Knutsson founded Proactive Dermatology Group in 2019 and is the Chief Executive Officer. He oversees the leadership team in building a multi-state, multi-location, dermatology group practice. He is involved with and responsible for, all aspects of PDG’s activities, including physician partnerships, acquisition and integration , practice operations, marketing, recruiting and practice development. Keith brings more than 25 years in operations and financial management expertise to the Company. He draws from a deep background of experience with multi-location operations at Dollar Rent- A-Car and EuroDollar Ltd.

Keith’s passion is building a world-class healthcare organization with empathy, respect, service, learning, accountability and excellence. To that end, he oversees a team supporting operational infrastructure, centralized support services and advanced information technology which enable dermatologists to focus on delivering exceptional patient care. Keith previously served at an executive level in both the family office and private equity settings, primarily focused on the real estate investment industry in the U.S. and in Europe, and completed transactions in excess of $3.2 billion. Keith received his Bachelor’s degree in Business from Emory University with honors, and his MBA from Columbia and INSEAD with honors.


Travis Borden
Chief Financial Officer

Travis Borden is the Chief Financial Officer of PDG. He is responsible for financial strategy including accounting and controllership, financial planning and analysis, tax, and investor relations He is a high-impact executive who brings a compelling blend of strategic and capital allocation discipline, well-honed operating skills, and transformational leadership abilities.

Travis has 19 years of investment banking and consulting experience and has advised clients ranging from private companies to Fortune 500 companies, private equity firms, hedge funds and family offices on over 180 strategic initiatives and corporate finance transactions, including $40 billion of M&A, capital raising and restructuring transactions. In 2015, Travis founded Keene Advisors, a socially responsible boutique advisory and consulting firm named Best for the World in 2017, 2018 and 2019. At Keene, Travis has led teams on over 90 client engagements across North America, Europe and the Middle East. Before founding Keene Advisors, Travis was part of the founding team at Moelis & Company, a leading independent global investment bank (NYSE:MC), where he led teams of investment bankers on M&A, capital raising and restructuring transactions. Before joining Moelis & Company, Travis was an investment banker at global investment bank UBS (NYSE:UBS). Travis serves on the Board of Directors of Land’s Sake, a non-profit, and previously served on the Board of Wawa, a $10+ billion seventh generation family-owned convenience store chain based in the U.S. In 2016, Travis was named to the Boston Business Journal’s 40-under-40 list.


Matt Waring
Chief Information Officer
  • Responsible for identifying and delivering technology solutions that enable our practitioners and staff while improving patient outcomes
  • Previously Co-Founder and President of Adcap Network Systems, building it into one of the Top 500 Largest IT Technology Partners in the country
  • Earned national recognition for revenue growth and advanced technology delivery capabilities by Inc Magazine, VAR Business Magazine, CRN Magazine, The Atlanta-Journal Constitution and The Atlanta Business Chronical
  • Negotiated the sale of Adcap in a successful 8-figure exit
  • BS in Finance and Economics from Auburn University
  • MBA from Goizueta Business School at Emory University


Drew Thomas
Director of Business Development

As Business Development Director, Drew Thomas is responsible for PDG’s Physician Partnership relationships. Drew possesses over 22 years in sales and management in the medical device and hospitality industries. Drew has also founded a SAAS based mobile app that streamlines the process of capturing and promoting esthetic photos registering before and after procedural results.

Mr. Thomas holds a B.S. in Marketing with a concentration in Commerce and Industrial Marketing from the University of Alabama.


Gary Cantrell
Chief Technology Officer

Gary Cantrell serves as PDG’s Chief Technology Officer. He is responsible for identifying and delivering technology that enable practitioners to improve patient outcomes as well as enhancing revenue cycle management to support the PDG team.

Gary brings more than 25 years as an information technology executive. He served as Global CIO of Jabil a leading provider of design engineering and manufacturing solutions to numerous industries including healthcare with 260,000 employees across 100 locations in 30 countries. As a CIO he partnered with business leaders to improve operational efficiency, transition to cloud-based solutions and accelerate Jabil’s digital transformation.

Previously, Gary served as CIO of Textron, a company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. At Textron, Gary partnered with business leadership to provide direction for Enterprise level IT, risk and supply chain strategic initiatives and transformations encompassing $500M annual investment including partner and offshore relationships.. Gary also served as CIO of Honeywell Aerospace Business Services. He has a B.S and MBA from the University of Dayton. Gary has executive education from Wharton Strategic Leadership Development and University of South Florida, Advanced Analytics.

 

Drew Thomas
Business Development Director

Roderick Gilkey, PhD
Co-Director of PDG Physician Partnership Integration

Simmy Pappachen
Chief of Staff

advisors

Barry Etra
Technology and Finance

Reid Maclellan, MD
Healthcare, Healthcare Technology and Telemedicine


Richard Berlin
Co-Director of PDG Physician Partnership Integration

Richard Berlin is Co-Director of PDG’s Integration Team. He is the co-developer of PDG’s Integration practice model and transition protocols. Richard brings more than 30 years of experience and expertise in business and management consulting with numerous client projects in change and culture management, organization design, merger integration, strategic planning, organization development, executive coaching, team building, leadership development, and new business start-ups.

Richard worked for Avanade, a division of Accenture, as the North American Market Lead for Change Enablement, and Accenture in their Management Consulting practice specializing in Organizational Effectiveness. His work supported clients across numerous industries, notably Healthcare, Pharmaceuticals, Health Insurance P.P.O.s, and H.M.O.s, Private Equity, Professional Services.

Richard currently serves on the faculty in the Organization and Management area of Emory University Goizueta Business School. His education includes an MBA from the Goizueta Business School at Emory University in Atlanta, Georgia, and a JD and a Bachelor’s from the University of Georgia in Athens, Georgia. He is also licensed to practice law in Georgia.


Barry Etra
Investing | Healthcare Technology

Mr. Etra is President of the Atlanta Chapter of the Keiretsu Forum, the largest and most active Angel Investment Group in the world. Keiretsu was the top Angel Investor in the medical device industry in 2017 and 2018. Mr. Etra directs business development for Kickr Design since August of 2016. Kickr Design is an engineer-led prototyping and Design Group in West Midtown Atlanta. Since 2014, Mr. Etra is the Founder of RAISE Forum which works with Emory University to create local funding for in-revenue companies. Since 2007, Mr. Etra has served as Principal of Etra Advisory Group, a capital access and strategic planning company specializing in nonprofit debt funding. Mr. Etra received his BA from Columbia University in the City of New York and an MBA in Marketing and Finance from Columbia University – Columbia Business School.


Roderick Gilkey, PhD
Co-Director of PDG Physician Partnership Integration

Dr. Rick Gilkey is a leading university professor, published author and sought-after speaker and consultant. Dr. Gilkey is the Co-Director of PDG’s Integration Team and the co-developer of PDG’s Integration practice model and transition protocols. Professor Gilkey holds a joint appointment at Emory University, where he serves on the faculty of the Goizueta Business School as a Professor in the Practice of Organization and Management, and the School of Medicine, where he is a Professor of Psychiatry and Behavioral Sciences. He also served as the Executive Director of the Center for Healthcare Leadership at Emory School of Medicine. He is the recipient of the university's highest teaching honor, the Emory Williams Award. He is also the recipient of the Albert Levy award for Distinguished Medical Research granted by the Emory University School of Medicine.

Rick has served in both consulting roles with a variety of global clients in areas including leadership, strategy and post-merger integration. He has also served on the faculty of HEC Paris and INSEAD as well as Duke Corporate Education.

Rick Gilkey's articles have appeared in several leading professional journals, and he has served as an editorial consultant to The New York Times and Fortune Magazine. Rick is co-author of a book on post- merger management entitled "Joining Forces: Creating and Managing Successful Mergers and Acquisitions", (Prentice-Hall). He is a graduate of Western Michigan University, Harvard University (Master of Divinity Psychology and Religion), and The University of Michigan (Master of Arts in Clinical Psychology).

His diverse clients include: Air France / KLM, King Faisal Hospital and Research Center, Johnson & Johnson, Merck, Eli Lilly, The Mayo Clinic, IBM Healthcare, Bertelsmann Music Group, Beiersdorf AG, the US Department of State and the Department of Defense (IDB). He has also served on the faculty of HEC Paris and INSEAD as well as Duke Corporate Education.

Rick Gilkey's articles have appeared several leading professional journals, and he has served as an editorial consultant to The New York Times and Fortune Magazine. Rick is co-author of a book on post- merger management entitled "Joining Forces: Creating and Managing Successful Mergers and Acquisitions", (Prentice-Hall), among many others. He is a graduate of Western Michigan University, Harvard University (Master of Divinity Psychology and Religion), and The University of Michigan (Master of Arts in Clinical Psychology).


Reid Maclellan, MD
Healthcare, Healthcare Technology and Telemedicine

Dr. Reid Maclellan, M.D. is the Founder and CEO of Cortina Health, Inc, an artificial intelligence company with a mission to restore the care in healthcare and improve quality of life for both patients and physicians. Dr. Maclellan also is an Instructor of Surgery at both Harvard Medical School and Boston Children’s Hospital where he practices and teaches translational medical research. As a key opinion leader in the fields of healthcare technology, artificial intelligence, vascular anomalies, and lymphedema, Dr. Maclellan frequently is invited to lecture both nationally and internationally.

Dr. Maclellan completed a general surgery internship at the University of Tennessee College of Medicine Chattanooga. He then completed plastic surgery clinical and research fellowships at Harvard Medical School and Boston Children’s Hospital. Dr. Maclellan graduated magna cum laude with a B.S. from the University of Alabama at Birmingham. He received his M.D. from the University of Alabama School of Medicine. He earned a post-doctoral Master in Medical Sciences Degree in translational medical research from Harvard Medical School.


Marwan El Khoury
Strategy | Business Development

Mr. El Khoury is Managing Director of Integrale Advisors, LLC, a private alternative Investment firm focused on global real estate investment, asset management and business development. Marwan oversees the firm’s planning, investments and partner alliances in Europe. Marwan founded FAMA Investissements SA, a Swiss-based investment company in 2012, which manages real estate and other financial assets globally. Marwan has a doctorate degree in international economics from the Graduate Institute in Geneva and a doctorate degree in mathematics from Paris-VI-VII University in France. He also holds an MA in International Affairs from Fletcher University and the Kennedy School at Harvard.


James G. Wetrich
Recruiting, Executive Coaching, Consulting

Mr. Wetrich, FACHE, is the CEO of The Wetrich Group of Companies. Founded in 2001, The Wetrich Group offers a wide variety of health care management advisory services including management consulting, executive coaching, executive search, talent assessment, leadership development and outplacement. Mr. Wetrich currently serves on the boards of Optomeditech, Movi Medical, and Debra of America. He is on the Board of Visitors as well as the School of Nursing’s Dean’s Advisory Board of Emory University, the health care advisory board of the Vistria Fund and Radius Ventures, the advisory board of the USC Price School at the University of Southern California and the USC Marshall School of Business Supply Chain Institute. In addition, Mr. Wetrich was recently named to the Board of Councilors at The Carter Center.


Kurt Weingarten, PhD
Healthcare Technology | Entrepreneurship

Dr. Weingarten is a technology entrepreneur in lasers and photonics of both VC-funded and self-funded start-ups. He founded and led Time-Bandwidth Products, a producer of ultrafast laser products, through the acquisition by Lumentum (Nasdaq LITE, previously JDSU) in 2014. He received his Ph.D. in electrical engineering at Stanford University, developing an ultrafast picosecond laser to measure high-speed integrated circuit performance. After Stanford, Dr. Weingarten worked at Lightwave Electronics in Silicon Valley from 1988 to 1993, pioneering one of the first commercial diode-pumped picosecond lasers. He then founded Time-Bandwidth Products in Zurich, Switzerland in the mid-1990's to develop simple, robust ultrafast mode-locked lasers for scientific and industrial applications based on SESAM technology. The company was acquired by JDSU in January 2014 to accelerate the adoption of these products into the growing industrial market for ultrafast lasers. Dr. Weingarten’s experience includes company financing including venture capital, company M&A, technology licensing, team building, production scale-up, go-to-market strategies for high-end photonics products, global customer and supply chain approaches. He currently works out of Zurich, Switzerland, helping to catalyze start-ups in technology and photonics in Europe and worldwide.


Simmy Pappachen
Chief of Staff

Simmy Pappachen is the Chief of Staff for PDG’s Leadership Team. She is responsible for planning and directing all administrative, financial, and operational activities. Simmy organizes and prioritizes critical issues and required information for the executive team to facilitate efficient decision making.

Ms. Pappachen has a BBA in Management from Berkeley College.

 

James G. Wetrich
Strategy and Executive Recruiting

Kurt Weingarten, PhD
Technology and Strategy

 
 

Contact

Partnership Opportunities

For dermatologists interested in selling their practice or partnering with PDG, please contact: 
Partnerships@ProactiveDermGroup.com 

Physician Recruiting

Interested in learning more about joining an existing practice, please contact: 
JoinUs@ProactiveDermGroup.com 

 

Media / Press Inquiries

For media or press inquiries, please contact: 
Media@ProactiveDermGroup.com

General Inquiries

For all other inquiries, please contact: 
Info@ProactiveDermGroup.com